REEis – “Love Notes” Creative Concept

posted by on March 30, 2014 at 06:15 PM

Peppertree recently developed a new creative campaign for REEis Inc. We were faced with two challenges, 1) to let the consumer know REEis offered air conditioning repair and install as a part of their services and 2) separate REEis from the cluster of A/C companies in the valley. Consumers who heard of REEis, thought they were only a home energy / performance auditor, not a HVAC contractor who offered numerous services focusing on the “whole home”. This “whole house” approach provides an understanding that the air conditioner is not the only problem, it’s how your house is functioning with the […]

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